About Us

About Us

Parabor was founded in 1964 by Roberto D’Alessio Genova, a chemical engineer, with the goal of supplying the Brazilian market with high-quality imported equipment and raw materials for the rubber industry. 

The company’s trajectory reflects the influence of his father, José Genova, who in the 1940s created the Rubber Laboratory at the Institute for Technological Research (IPT), leaving a mark on the sector in Brazil. This legacy of technical expertise was the foundation for Roberto to establish his name and, later, Parabor.

Roberto Genova - Sobre nós da Parabor

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Over 60 years of consistency

For more than six decades, our values and objectives have remained firm: to provide the national industry with the best laboratory equipment and raw materials available in the global rubber and plastics market.

Our commitment goes beyond offering products—it's about understanding how they can be applied to optimize formulations and processes, generating real benefits for our partners. We believe that lasting business relationships depend not only on the quality of what we deliver, but also on the technical knowledge and specialized support we offer in an integrated manner.

Focus on innovation and specialization

We maintain the practice of constantly seeking the most advanced raw materials in the global market and bringing them to Brazil. This effort ensures that our clients have access to cutting-edge solutions, keeping pace with industry developments.

It's this dedication to knowledge, quality, and differentiated service that distinguishes us and reinforces our mission to contribute to the continuous development of the Brazilian rubber and plastics industry.

Since 1964
Leading the Rubber Industry

Learn the story of the company that shaped the sector with innovation, knowledge, and humanity.

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